But no such initiative has quite captured the public imagination as the €1 house scheme. “It’s a PR campaign,” said Maurizio Berti, who runs 1eurohouses.com, a website dedicated to tracking and promoting various €1 house towns. And it’s a wildly successful one at that. theguardian.com/society/2025/j…
The life swap dream – or a marketing gimmick? The Italian towns selling houses for €1
The long read: Frustrated with my life back in the US, I was captivated by the idea of a new home – and new life – for less than the price of an espresso. So I travelled to Italy to find out whether it was too good to be trueLauren Markham (The Guardian)
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